The work, plainly told.
Good work should speak quietly and carry a ledger. Here is ours — told the way we'd tell a friend: what the brand needed, what we did, and what came of it. Each story exists as a longer brief, with the numbers, the funnels, and the mistakes. We'll send you those by email, one at a time.
We helped start a sleep company in 2018 and ran its growth and its distribution. Seven months of Facebook and Google took it to a thirty-six-million-dollar annual pace, with athletes like Michael Phelps and Russell Wilson telling its story. Proving it direct is what opened the retail doors — Costco among them. Three years later, a larger company bought it.
A pillow company was doing $650,000 a year when we found the campaign that worked. Twelve months later it had done thirty-five million. We still think about that January often.
For a skincare brand in a difficult, heavily reviewed category, we took revenue from a standing start to a forty-million-dollar annual pace across 2020 and 2021 — testing five thousand pieces of creative until the right ones paid for all the others, profitably. We also trained the young media buyer who ran it after us, which we're at least as proud of.
An e-commerce portfolio asked us to run its creative department. We rebuilt how scripts got written, how ads got made, and how lessons got kept. Revenue grew from fifty-four million to more than one hundred seventy-five million in two years. The systems stayed when we left — which was the point.
For one of telehealth's original men's clinics — treating more than a hundred thousand patients since 2007 — we built the creative and the funnels in one of the most compliance-sensitive corners of consumer health. Carefully.
A publicly traded technology company needed a direct channel. Across our run the brand grew past three hundred thousand customers — a fifteen-million-dollar annual pace — and one of our ads ran for 818 consecutive days. Good ads retire late.
A doctor-formulated meal replacement for people over forty had the product and none of the machinery — no campaigns, no creative pipeline, no site built to convert. In twenty months we built the whole acquisition engine: seventy thousand customers from a standing start, four hundred thousand dollars a month across three platforms, at better than eight times lifetime value to acquisition cost. We counted only new customers, which made the numbers look worse and the decisions better.
Along the way we built nine software agents that research, write, storyboard, buy media, and learn from what happens next — and we ran them on real budgets of roughly three million dollars a month. They make the work faster. Judgment still decides what ships.
Request the full brief →Altogether, that's more than $850 million in tracked revenue on roughly $350 million of media and five brands past nine figures in 2025 alone. We keep the receipts. Ask, and we'll show you.
Operator-attributed figures — career aggregate, self-reported, July 2026.
The long versions, by email.
Each story above exists as a proper brief — the numbers, the funnel diagrams, the creative that worked, and the mistakes we'd rather you learn from us than repeat. A new one arrives every few days. No newsletter voice, no filler, unsubscribe whenever you like. Tell us where to send them.
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